Camila Cabello – “Never Be The Same”

It’s no secret that Camila Cabello can sing. We’ve seen before that she can put together a music video but I think her latest might even be her best work to date. I loved the music video for “Havana” but I think the video for “Never Be The Same” might be a new favourite. The video is the perfect combination of home footage and glamorous sequences which break down the barrier between romance and fantasy. The video was directed by Grant Singer and his the perfect follow-up to the nostalgic video she released at the end of 2017.

 

The video starts out in a sunny hotel room where Camila is being filmed by a love interest. It is when she realises that she is being filmed that she is seen posing in various different settings. She poses on cavernous rocks, looks fierce inside a futuristic looking box and displays some serious hairography while in the ocean. These almost mystical moments transition back to the candid footage of her with her love interest which implies they have created their own fantasy land together to escape reality together.
The single is currently sitting comfortably in the top 20 most streamed songs and is in the top 10 on US iTunes. This week it reached a new high on the Billboard Hot 100 climbing to number 24. It is highly likely the video will help boost streaming numbers, single sales and it’s position on the Billboard Hot 100.

 

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